NetSquared Camp 2010

Okay, now that the film festival’s done, I’m finally free to blog about NetSquared Camp 2010, an unconference of activists, technologists, entrepreneurs, and assorted geeks who want to make the world a better place, in a full-day extravaganza of sharing and networking. It was my first NetSquared Camp ever, and I’m still digesting everything I’ve learned. Here’s a rundown of the talks I attended:

Okay, now that the film festival’s done, I’m finally able to blog about NetSquared Camp 2010, an unconference of activists, technologists, entrepreneurs, and assorted geeks who want to make the world a better place, in a full-day extravaganza of sharing and networking. It was my first NetSquared Camp ever, and I’m still digesting everything I’ve learned. Here’s a rundown of the talks I attended:

Social Media Ninja School

Cecilia Lu, owner of Kiwano Marketing, started off my day with some tips on using social media to promote one’s brand.

The first thing to do, she says, is to sit down and set some goals. Is this going to be your business or personal brand? What are the measurable results? Fundraising, volunteering, or just exposure of your brand/message? With so many entrepreneurs in Vancouver, it’s important to make your message uniquely you, to catch people’s attention.

Now that we have a focus, we got some practical tips. The question of corporate twitter accounts was raised. What if more than one person is tweeting? Should you use different accounts, or the same account but marked with your initials or something?

Now, how do you talk to people? Don’t be afraid of trying conversations. Engage someone online by following them, then replying or commenting (but intelligently) if you have something to say. Don’t be shy, and you can find clients, friends, even mentors.

And what’s the ROI? Sales (or whatever your goal is) are not going to skyrocket overnight. It usually takes time to build trust, and it will take you time to build a voice, as well. The best thing you can do in the beginning is to listen.

Measuring Social Media Success

Darren Barefoot has co-written a book on social media marketing, based on his years of experience, and that morning he walked us through some of its insights, condensing it into ten basic rules, including:

  • Set quantifiable objectives (as opposed to things like public opinion, or “brand”)
  • Beware of creatively named metrics, like “engagement.”
  • Measure everything.
  • Iterate rapidly, and
  • Fail fast. (These two ideas come from the world of software. Social media is very young, and we’re still figuring it out.)

And, the acronym POST, representing the necessary steps of any social media campaign, in their proper order:

  1. People
  2. Objective
  3. Strategy
  4. Technology

You have to start with people, but so many just start with technologies.

Many of the examples he gave us were taken from his recent work on The Big Wild, a conservation site big on infographics, clear and simple navigation, and easy actions to take. Perfectly consistent with his earlier talk at Northern Voice on doing good on the Web.

(And here are the slides of his talk)

All About SEO

This very informal talk was facilitated by Sean Cranbury, who works as a media consultant.

We talked a bit about keyword research and testing. Google Keyword Tool is your friend here. You need to look for keywords with high cost per click but low competition. That’ll help you stand out from the crowd.

Apparently meta tags don’t make a difference with Google rankings, though they used to once upon a time. For small businesses, you shouldn’t worry too much about keywords; authenticity and passion count for a lot. Quality content is important, of course, but there’s also metadata, dates and locations. All of that counts too. I think it’s here that someone brought up Google Maps as an advertising tool. Create a custom map, add whatever landmarks you wish (like, say, your business), make it public, and voilà, now you’re searchable in Google Maps or Google Earth. It seems this is an amazingly useful but so far underutilised advertising tool.

Then you’ve got the old standbys: blogging, twittering (and don’t forget hash tags!) WordPress provides many SEO opportunities. Sean mentioned a couple of themes that are heavy on SEO: Canvas, and Thesis.

Converting a static site to WordPress (or any other CMS): change as little as possible, including the URLs. If needed, use 301 redirects.

And, of course, to bring in incoming links, you have to have people engage with the site.

Finally, Google Adwords are a good way to test if your SEO campaign will really end up with the results you want. A campaign may last for months, and you want to know right away if it’s going to be worth it.

Advertising Campaigns

Another presentation by Darren Barefoot, on the finer points of Google ad campaigns.

Adwords show up in Google searches, which means we have to focus on keywords first and foremost.

Our ads compete for the top spot; Money × Quality determine your ranking. You pay per click, so it’s okay if an ad isn’t working.

To start, be as specific as you want. To write the ads, use good copywriting, make it compelling. Create landing pages for each of those ads so the action is immediately available, don’t send them to your home page. Then, you want to track conversions or other actions, which is what his earlier talk was all about.

Facebook ads are very different from Google ads, because you can target them by age, gender, or any other preferences.

As a final note, Google ads are not good for revenue generation unless you’re covering your site with ads, and/or have lots of traffic.

Conclusion

NetSquared was an amazing and inspiring experience, with excellent people who I learned a lot from, and who I may be able to help in return. There’s so much being done right here in this city, and I’m going to be a part of it. More than before, I mean.

Also, I have to give a shoutout to Nuba, where a whole bunch of us went to eat. The food was excellent (I’d never tried Lebanese cuisine before), and they handled our large group perfectly well.

Vancouver Queer Film Festival: Final Thoughts

Wow, what a trip it’s been. Going to so many screenings and then blogging about them will really take it out of you, but it was so worth it! I’ve seen some truly excellent movies this year, along with some… not so excellent ones. Well, they can’t all be winners, right?

Wow, what a trip it’s been. Going to so many screenings and then blogging about them will really take it out of you, but it was so worth it! I’ve seen some truly excellent movies this year, along with some… not so excellent ones. Well, they can’t all be winners, right?

But what made this year different was my decision to see as many movies as humanly possible, and then blog about them. Two years ago, I wrote a single blog post on The Coast Is Queer. One year ago, I wrote one blog post with short reviews of all the movies I saw (all 6 of them.) This year? A separate post for every single movie, in most cases written within a day of the actual showing (and never more than two): the longest, most intense sustained blogging I’ve ever done!

Let’s recap the festival a bit:

Number of shows I’ve seen: 14

Number of nights I did not see a movie: 3, including the opening and closing galas (I had to miss Wednesday night because of volleyball). One day I’ll remember in time that the opening and closing shows are not covered by the festival pass. I already had plans for the 12th so that couldn’t be helped, but I could have gone to the closing gala. Next year, I promise!

Number of wonderful, lovely people I met during the festival: lots

Favourite feature-length movie: Pornography: A Thriller

Favourite short film: Ooo, tough question. That’d be a tossup between The Heist and That’s Right Diana Barry, You Needed Me

Least favourite feature-length movie: Watercolors

Least favourite short film: No, I’m not going there. There were some shorts that didn’t speak to me, but none that I actively disliked.

Movies that I wanted to see but didn’t get the chance to: Children of God (who everyfuckingbody is still raving about); Gayblevision, which I had originally planned to go see until I realised the Zombie Walk was on that day and it’d be too hard to go all the way to Granville Island in time, and then back downtown to watch The Fish Child; the opening and closing gala screenings, Undertow / Contracorriente and Strella.

Favourite app: Okay, trick question, because there’s only one: the VQFF iPhone app, custom-made by the fine folks at Creative B’stro, the same ones responsible for the VQFF web site. It’s sharp, hip, pretty, and loaded with terrific features. Screening list, venue list, your own schedule, even your choice of pickup lines for when you’re standing next to a cute boy/girl/etc in line for a movie. Pity I could never get the “Compatibility” feature to work, for some reason it wouldn’t connect to other phones. Oh well.

Vancouver Queer Film Festival Review: The Fish Child / El Niño Pez

This is the story of Lala, the teenaged daughter of a rich Buenos Aires judge, and her lover Ailin, a maid in her family’s house. The pair plans to to run away together to Ailin’s family home in Paraguay near Lago Ypoa, but when Lala’s father is murdered under mysterious circumstances, Ailin takes the blame to protect her lover. What will happen to them now? Can they escape the law and live out their dreams?

This is the story of Lala, the teenaged daughter of a rich Buenos Aires judge, and her lover Ailin, a maid in her family’s house. The pair plans to to run away together to Ailin’s family home in Paraguay near Lago Ypoa, but when Lala’s father is murdered under mysterious circumstances, Ailin takes the blame to protect her lover. What will happen to them now? Can they escape the law and live out their dreams?

The Fish Child is a magnificent movie, and the above summary really doesn’t do it justice. The synopsis says “[Director Lucía] Puenzo makes a conscious decision not to make the clandestine lesbian love story the central dilemma. Any stigma attached to the Lala’s sexual orientation is secondary to the obstacles imposed by Argentina’s sharp class divide.” And it’s true: nobody’s really shocked at the girls’ relationship, but Ailin has had to endure emotional and sexual abuse from Lala’s father, her own father, the police commissioner, not to mention being a poor member of a racial minority.

But the movie also speaks of the power of love and dreams to take us through those trials. Lala’s plans to escape with Ailin and build a little house by Lake Ypao may seem naive, but after they’re on the run it’s all they have. Maybe that’s enough; the movie leaves that an open question, and that’s okay.

This hasn’t been an easy review to write. A lot of scenes are pretty dark and disturbing, and the exact timeline of events was a bit hard to follow at first. The movie uses flashbacks a lot, and drops the viewers right in the middle of the story. Plus, this is a movie with layers, a lot of which I’m sure I haven’t gotten right now, but which will become clear on a second viewing.

Vancouver Queer Film Festival Review: From Coast To Coast Is Queer

It’s good to be queer and Canadian! This brand-new installment complements The Coast Is Queer to show queer shorts from all over this fair land of ours. The program included a dozen titles, but I’ll only list the ones that made a strong impression on me.

It’s good to be queer and Canadian! This brand-new installment complements The Coast Is Queer to show queer shorts from all over this fair land of ours. The program included a dozen titles, but I’ll only list the ones that made a strong impression on me.

The Island

Filmed in Cold Lake, Alberta, I believe. Cold Lake looks… cold. I guess it’s probably not just miles and miles of snow every day of the year, but damn. Anyway, the snow forms a great contrast to the cute animation and cuter fantasy of an all-gay tropical island.

Lesbian National Parks

Oh, sure, it’s full of easy jokes about endangered lesbian species like the Marxist-Feminist and Bull-Dykus Americanus, but I didn’t care. So funny!

Au pays des esprits

The only French language short of the night (with subtitles). In a letter to his father, the narrator draws parallels between Louis Riel’s resistance and his own. Lovely use of archival footage, but I’m not sure I really got it. I’d probably have to watch it a couple more times.

Labels

Okay, so having a fetish for cowboys makes you Alberta-sexual? Ha! This cute little movie by David C Jones questioned the importance of all the labels we put on our preferences. Incidentally, it got me thinking about The Butch Factor, where some of the men also downplayed the importance of the label “gay”. The difference is, they didn’t play it for laughs.

The Reason Why

One man’s open letter to four of his exes, all named Mark. Drama and humour in equal amounts

Basin

Native drumming and shots of the Athabasca River basin—lovely pristine water and nature, contrasted with the devastation caused by tar sand extraction. Sort of reminded me of Koyaanisqatsi.

Love Exiled

This film focuses on American or half-American couples who had to move to Canada to get married. They speak of being exiled, unable to return because their marriage wouldn’t be recognised. Grandparents are separated from grandchildren, families are split… this is the human cost of bigotry. Not that the bigots care.

Mind you, there’s a potentially happy ending. The movie was done before Judge Walker struck down Prop 8, so an update may show same-sex marriages happening again in California. We can but hope.

That’s Right Diana Barry, You Needed Me

Canada has given us Anne Murray and Anne of Green Gables. Put the two together and what do you get? A sing-along to Anne Murray’s You Needed Me, with shots of Anne Shirley and her bosom friend (heh) Diana Barry, of course! There’s nothing like a little lesbian subtext and audience participation. This was by far the best short of the night, and a serious contender for best short of the whole festival.

Vancouver Queer Film Festival Review: Plan B

Well, that was pretty good: an odd little love triangle out of Argentina, with some very cute moments, excellent acting, and nice cinematography.

Well, that was pretty good: an odd little love triangle out of Argentina, with some very cute moments, excellent acting, and nice cinematography.

The story is that Bruno’s ex, Laura (who he still wants to get back together with), has a new boyfriend, Pablo. Perhaps intending revenge, perhaps just to sabotage their relationship to leave Laura available to him, Bruno starts making friends with Pablo, but the two eventually fall for each other.

I think what really stands out in this movie were the little moments. The two men bonding over a favourite TV show. Asking each other “If you were a toy, what kind of toy would you be?”—and later, as things get a little more serious, buying each other those same toys. Pablo quietly breaking into tears upon realising the game Bruno was playing. The mutual undressing scene near the end, so hilariously awkward. There was a spark there, but the men still didn’t quite know what to do with it. I don’t know if the actors were straight or just damn good at their jobs, but they really sold that scene.

Though some things were lost in translation. I’m not talking about the subtitles, but the style and aesthetics. Like most South American movies I’ve seen, Plan B’s pace is very slow, with loving attention paid to cinematography—either the beach, or the cityscapes. There was a bit near the end where, for a couple of minutes, the movie was nothing but a slow collage of buildings, each cut at least ten seconds long. It just seemed so pointless, the audience was confused, and then started cracking up. To be honest, I joined them. But looking back, I can’t help wondering how South American audiences would see that bit. Maybe there’s meaning there that I’m not getting. Or it could just be self-indulgent directing, who knows?

Vancouver Queer Film Festival Review: Watercolors

Wow, that was… really not good at all. A deadly earnest, by-the-numbers coming out story that felt ripped straight out of an after-school special.

Wow, that was… really not good at all. A deadly earnest, by-the-numbers coming out story that felt ripped straight out of an after-school special. Sensitive nerdy gay boy, check; his feisty PC fag hag BFF (not a minority, but disabled, which still counts), check; broody and tormented jock he falls for, check; gay bashing scene, check; PG-rated sex scene that’s over-the-top perfect and magical and everything, check; oppressive soundtrack that swells like The Song That Goes Like This whenever a Big Dramatic Moment comes up, check. Oh, and the jock dies at the end, having tragically succumbed to his tormenting issues. Check? Sure, why not.

Oy.

Apart from all the clichés, the movie did a lot of things wrong. First, the framing story of an adult Danny (a.k.a. Sensitive Nerdy Gay Boy) as a successful artist who got famous on paintings and drawings of Carter (a.k.a. Broody And Tormented Jock) really doesn’t work. Not only does it depressingly show him as still not over Carter’s death, it’s frankly unnecessary and distracting. The final scene of him reconciling with his boyfriend and presumably moving on for good was kind of sexy but would have been a lot more effective if we’d known anything about the boyfriend or cared about their relationship.

Speaking of sexy, Danny and Carter’s first time was… just weird. What the hell was up with the rain? Was there some kind of symbolism there, or did the director just want the actors to glisten? I don’t get it.

As for Carter, the writers did aim for “broody and tormented” but actually landed on “asshole”. Stealing from Danny’s mother to support his drug addiction was bad enough, but stealing the BFF’s crutch when they visited the museum? That wasn’t cool, it wasn’t funny, it just made him a gigantic prick who doesn’t deserve to be in the same zip code as Danny.

So yeah… this movie had potential, especially with a gay nerd main character— we sure don’t get enough of those—but it turned out to be a huge disappointment. The one serious dud of the whole festival.

Vancouver Queer Film Festival Review: The Taqwacores

This movie kicked ass! Bursting with energy, funny, some great cinematography, good character development and of course some great music (I’m not into punk, but damn, you couldn’t not like it). Educational, too: The Taqwacores served as a crash course on Islam, and a look into a culture I’m really not familiar with.

This movie kicked ass! Bursting with energy, funny, some great cinematography, good character development and of course some great music (I’m not into punk, but damn, you couldn’t not like it). Educational, too: The Taqwacores served as a crash course on Islam, and a look into a culture I’m really not familiar with.

The viewpoint character is Yusef, an innocent and observant Muslim who moves into a household of Muslim punk rockers. Too punk for mainstream Muslims, too Muslim for other punks, they and many others formed their own scene and community of outsiders, calling themselves “Taqwacores”. Though at first appalled by their weird habits, Yusef finds that they are as devout as him, each in their own way; though there’s quite a bit of friction (especially with the hardcore straight-edge landlord Umar), there’s also mutual respect and openness, and they manage to live together in something like harmony.

The movie only has one queer character, and not a very major one; this is still a change from the novel on which it’s based. Along with a couple of major female characters (especially Rabeya, the “burqa girl”), he adds a nice dash of gender and queer politics into the mix.

Vancouver Queer Film Festival Review: All Boys

This film by Markku Keikkinen is an expose of the Eastern European gay porn industry, focusing on a minor porn studio based in Prague, one of many that sprang up in Eastern Europe in the mid-90’s. It’s a brutally fair and unforgiving look past the fantasies, at the actual business of selling sex and the people who make it work.

This film by Markku Keikkinen is an expose of the Eastern European gay porn industry, focusing on a minor porn studio based in Prague, one of many that sprang up in Eastern Europe in the mid-90’s. It’s a brutally fair and unforgiving look past the fantasies, at the actual business of selling sex and the people who make it work.

What we’re seeing is, mostly, pretty messed up people and dysfunctional relationships. Of the three performers who were interviewed, two left the business after a couple of years and seem to have built a life on their own (but say they’ll never go back, and don’t want to talk about it much), but a third really went downhill, ending up homeless and tweaked out of his gourd. To be fair, he never seemed that together in the first place, but the sudden fame, money, and a 3-year relationship with the director (a man twice his age, with issues of his own) probably didn’t help.

Intentionally or not, the documentary serves as a deconstruction of the porn itself. In a few instances, viewers are treated to short clips of the interviewees in action, mostly the scene-setting and foreplay parts. To me this was not a turn-on, instead highlighting just how silly and artless these fantasies are.

During the Q&A, the director revealed that he’d shot a lot more footage, and was planning to release it on DVD to paint a broader picture. Also, that he couldn’t get access to larger studios like Bel Ami or William Higgins, specifically because his work would shatter the fantasy.

When asked if he had any interviews with young men happy in the industry, Keikkinen said yes, but only Berliners. They’re much more aware of their choices and the politics, but the culture in Eastern Europe is very different.

One scene in the movie (plus shots of several DVD covers) brought up the increase in bareback porn, but there was no subsequent discussion on HIV or other STIs, and what the studios are doing to stem it. That may be material for the subsequent DVDs. Keikkinen did mention something about a syphilis epidemic in Prague in 2006–2007, which may have been the final blow to the local porn scene, though economic realities meant it had been imploding for a while anyway.

Jason Karman hosted this movie so that, just as we buy fair trade coffee, we should also make ethical choices in the porn we consume. People are being exploited, and our dollars shouldn’t go to supporting that exploitation. Great point, and well taken. This documentary painted an incomplete picture, maybe, but was excellent food for thought, and though some hated it I found it a great addition to the VQFF lineup. Kind of an odd choice to pair it up with the ultra-fluffy Violet Tendencies, though…

Vancouver Queer Film Festival Review: Violet Tendencies

Meet Violet, the last single fag hag in her circle. She has an active social life with a large number of lovely, exciting, eccentric friends, friends who love everything about her… except her pussy. Will Violet ever find a man to fulfill all her needs? Will she ever meet her elusive “fag stag,” or is she looking for love in all the wrong places?

You take the good,
You take the bad
You take them both and there you have
The facts of life
The facts of life

Meet Violet, the last single fag hag in her circle. She has an active social life with a large number of lovely, exciting, eccentric friends, friends who love everything about her… except her pussy. Will Violet ever find a man to fulfill all her needs? Will she ever meet her elusive “fag stag,” or is she looking for love in all the wrong places?

Well, so that’s what Mindy Cohn has been up to! I haven’t seen her since The Facts of Life folded, but apparently she’s been starring in a number of shows. (Incidentally, some people talked about having a Facts of Life singalong before the movie, but that never materialised. Boo.) She brings tons of energy to her role, equally at ease with the witty comebacks as with the physical comedy.

Violet Tendencies is very light, fluffy comedy: not a whole lot of character development, all conflicts neatly resolved at the end. But hey, that’s exactly what I signed up for. And, there was a bit of substance to the storyline, especially Violet’s relationship with Vern. He seemed interesting at first, until the viewers realised that underneath a passionate love of architecture was a pretty small-minded and boring man who had nothing in common with her. To be with him, Violet would have to change or hide everything special about herself, give up all her longtime friends and her life in New York. In the end she decided it wasn’t worth it.

The film’s gorgeous director, Casper Andreas, was in attendance to answer questions (apparently Mindy Cohn is a huge fag hag in real life), and had DVD copies of the movie for sale. I got mine, signed!